1. IDEATION PHASE CASE STUDIES
Explore New Opportunities
|
No |
From |
To |
Theme |
Industry sector |
Client Locations |
Achievement/Status |
|
1.1 |
2023 |
ongoing |
Market Development |
Medical Devices |
USA |
Voice of Customer (VOC) workshop for a global market leader Developed a tailor-made and structured approach to market segmentation and the Voice of Customer development, leading to the identification of new sales opportunities in unexplored markets (Asia & Africa). Developed a generic library of Personas and Use Cases, leading to better understanding of the specific market needs. Created a generic “Fact Pack” of market information. |
|
1.2 |
2021 |
2021 |
Growth Strategy |
Security Solutions |
Georgia |
Develop sales and market share growth strategy Enabled development of successful sales growth strategies in domestic and international markets to support an organic growth target of 10% year over year. Developed an all-new sales organization with clear roles and responsibilities. Established sales incentives and the sales pipeline fundamentals; developed a lean business model leading to the development of a new organizational structure. |
|
1.3 |
2021 |
2021 |
Market Development |
Domestic Products |
Belarus |
Market development for eco-friendly kitchenware products in the EU Supported the client in developing an export strategy and realizing the competitive advantage of having lower-cost base products compared to EU competitors. Conducted a feasibility study on setting up a new manufacturing site in Ukraine in support of the new sales growth strategy. |
|
1.4 |
2020 |
2021 |
Market & Technology Development |
Cosmetics Packaging |
Belarus |
Goto market strategy for eco-friendly cosmetics packaging Supported the development of cost-reduced (20%) eco-friendly cosmetics packaging and its value proposition to existing and new customers. Liaised with the technology company to establish the Technology Readiness Level and created a full validation and implementation plan for integrating the new material into the client’s production lines. |
|
1.5 |
2017 |
2018 |
New Technology Exploration |
Industrial Heating Systems |
Denmark |
Composite ceramics industrial valve feasibility study Successfully supported the startup in the development of new advanced materials and in identifying prospective customers. |