The business case is where an initial qualitative and quantitative assessment for the product take place to allow a Go/No Go decision.

  • Objectives/Key learning points
    • Lear how to make realistic quantitative and qualitative assumptions and how to test them
    • Capture preliminary competitor information
    • Understand initial value proposition
    • Build a basis for Go/No Go Evaluation of project based on the Business Case
    • Learn how to gradually build quality of the business case
  • Teaching methodology
    • Theoretical foundation to build the business case vocabulary
    • Introduction to the template and adjustments to the organisational needs
  • Implementation Methodology
    • Practical build-up of the business case on a real project
    • Business case review before each Milestone (part of good Milestone Governance – C.2.9)

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