Voice of the Customer is a structured approach in consolidating the market knowledge for the benefit of better understanding how to approach certain customer groups and gain true understanding of the customer needs.
- Objectives/Key learning points
- Create first draft of the Customer Requirements Specification
- Review and challenge Qualifiers (minimum set of requirements)
- Identify and prioritize Differentiators (features that can be used to distinguish our product from other products in the market)
- Align customer specification importance with the Initial Product Positioning (see C.1.4)
- Identify gaps in our knowledge of the customer requirements
- Teaching Methodology
- Short introductory presentation followed by some real-life examples
- Implementation Methodology
- Facilitate the VOC workshop on a real project and gain commitment to delivery of the goals