Launch Goals provide the anchor for any product/service market launch. The Launch Strategy and the launch plan builds on Launch Goals that are measurable, achievable and timely.
- Objectives/Key learning points
- Expectations and goals aligned upfront
- Clear measurable criterions for success / failure
- Aligned resources
- Appoint realistic budget as a consequence of measurable goals
- One set of goals for the Market Launch stakeholders
- Possible to measure Return on Investment (ROI)
- Teaching Methodology
- Short introductory presentation flowed by some real-life examples
- Implementation Methodology
- Facilitate the Launch Goals workshop on a real project and gain commitment to delivery of the goals