A User’s Experience (UX) is defined as a person's perceptions and responses that result from the use or anticipated use of a product, system or service. User experience targets express the 5-7 most important user experiences associated with the value proposition, considering the experience at all customer touch points of the product lifecycle. Closely related to the Voice of Customer (G.1.13)
- Objectives/Key learning points
- Understand all “Personas” – typical users of the product/service
- Define intended User Scenarios where the Users (Personas) interact with the product/service
- Define the User Experience Targets for each intended use in each User Scenario
- Teaching Methodology
- Short theoretical introduction follow by examples and discussion
- Implementation Methodology
- On the project implementation