Global Launch Plan is a consolidated plan of actions for launching the products to global markets for achieving the Launch Goals ( G.1.11). The Global Launch Plan is an overall level plan and may not have details at the country level. The Global Launch Plan is prepared by the Launch Owner & the Core Team with support from the Sales team. The Global Launch Plan is derived from the Launch Strategy and answers the “Who” & “When” questions at the global level in addition to the “What” & “How” which is addressed by the Launch Strategy. The Local Launch Plan is a detailed plan of actions of launching the products into a specific country/region to achieve its overall Launch Goals.
- Objectives/Key learning points
- To get hands-on exposure to the various elements of Global Launch Plans
- To set realistic plans for own projects
- To gain commitment from the Launch Owner and sales to delivering the launch plans
- To structure the launch organisation to support realisation of the plans
- To challenge all numbers and assumptions in the plan before validating it.
- Teaching Methodology
- Short theoretical introduction follow by examples and discussion
- Implementation Methodology
- On the project implementation