Market Research and Intelligence is a necessary activity aimed at developing a broad structured and data driven understanding of the market trends. This is the key feeder in developing the sales/business strategy and the sales/launch plans.
- Objectives/Key learning points
- Define the need for market research
- Define methodology, scope and targets
- Analyse the reports and gain competitive insights
- Use information in planning of the sales strategy
- Teaching Methodology
- Short general introduction
- Implementation Methodology
- Develop a market research scope and define the data sources and research methodology on a real client project
- Develop reports and conclusions
- Use the conclusions to drive further actions towards increase of the market share and sales