Product positioning is about defining how a business can differentiate/position its total offering (Product, Service, Relationship) in the minds of our customers and create value both for the customers & for the business itself.
- Objectives/Key learning points
- Understand how to position your own offering in the markets you operate
- Clarify how to enhance future sales plans by creating stronger positioning in the relevant market segments
- Understand the value of good positioning and when too much of differentiation will not deliver required benefits
- Teaching Methodology
- Short theoretical introduction backed up with the real-life examples
- Participants to develop its own positioning for selected products
- Implementation Methodology
- Utilise product positioning in the real-life NPD project and test in a direct customer involvement (see also G.3.18).