Product Launch is an integral part of any product development project and is about developing and integrating launch strategy into every stage of the NPD project.
- Objectives/Key learning points
- Understand key levers of the launch strategy
- Understand concept of Value Selling
- Understand Product strategy and Product Positioning strategy
- Understand the structure of a launch team
- Understand how to scale launch effort
- Understand how to build launch budget
- Teaching methodology
- Theoretical introduction to the Launch Toolbox (~1 to 2 days)
- Implementation Methodology
- Form the Launch team
- Build full launch strategy with goals for an NPD project
- Anchor launch activities to the NPD project plan
- Training and support the NPD project team in building launch capability throughout the project