Launch Tracking is a tool that allows tracking of the post-launch sales performance and comparison with the business case targets. The aim is to set corrective actions and put the launch performance back on track if there is any deviation relative to the target.
- Objectives/Key learning points
- Understand the purpose of the Launch Tracking tool
- Understand R&R in setting up Launch Tracking within the NPD and sales organisations
- Teaching Methodology
- Short introduction about the tool (~2 hours)
- Practical facilitated discussion about utilising the tool in a real project
- Implementation Methodology
- Support in implementation of the tool in the real project
- Follow up on corrective actions and their impact on sales